New Resident Mag
Thanks for reading more. A great reason for advertising in Edge Mobile Media's "New Resident Magazine" because advertising should be an investment not an expense!
Want a fast-growing, ever-changing, endless supply of willing customers to target with your marketing efforts? If so, don’t overlook the lucrative “New Resident Magazine Referral Program” to reach the new movers segment.
These home buying movers are eager to spend money and build new relationships with retail and service businesses in their area, including grocery stores, banks, health clubs, restaurants, auto shops, and more. It’s a highly motivated, receptive audience that represents a tremendous marketing opportunity—if you know how to reach them.
Mover Trends reports that on average, new movers spend more in the first six months after a move than a typical consumer does in three years—totaling nearly $170 billion each year. And not only do they spend more, they also tend to be more loyal. Their interest in getting settled and establishing new relationships means new movers generally stick around when they find businesses they like. Which is why they are five times more likely to become long-term customers compared to the average customer.
Components of an effective new home buyers program
A high-quality list of prospects. Having an up-to-date, high-quality prospect base is probably the number one key to success. The New Resident Magazine Program puts your marketing message directly into the hands of a new mover/new homeowner. It doesn’t get any better than that! Your personal invitation to each new mover is guaranteed to be delivered to the best prospect at the time they need your service most using First Class Mail and the United States Postal Service.
Frequent timing. Because of the shifting nature of the audience, it’s important to keep your marketing efforts going constantly, all year round. You should get in front of them as soon as possible—especially during the early months when movers are establishing relationships with businesses that may last many years. If you don’t stay top of mind with new movers, somebody else will.
“Direct Marketing is evolving every day; in some cases, it seems that we have come full circle. A few years ago, there was the rush to telemarketing, and then came the rush to the Internet. Now businesses are starting to understand that all of these – telephone, mail, internet, e-mail, so-called ‘new media’ – are simply alternative channels that enable direct contact with a customer.”
Attention-getting full size magazine gets results
New movers receive a fair amount of marketing pieces from neighborhood businesses. To reach them effectively, you need to stand out from the pack. This is the time to be creative, try something new, and ensure your marketing investment will get noticed. The New Resident Magazine Program stands out above all others because your business information is delivered directly by First Class mail to the new mover right as they move in!
A friendly approach. New movers are an excited group. They’re happy to be in their new home and eager to learn about their new neighborhood. Don’t be too formal with them. A comfortable, friendly tone will go a long way toward breaking barriers and building relationships.
Small investment. Big potential
Creating loyal, active customers from a constantly changing supply of new movers can make a big difference to your bottom line, making this a key audience for growing your business—and a perfect one to target with your marketing efforts. The potential rewards are well worth the investment.
To find out more about how to effectively reach new movers, or for help in putting together a successful New Resident Magazine Program of your own, contact Don at 480-797-0133 or email EdgeMobileMedia@gmail.com.